The must-read summary of Bill Davidson's book: Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them".This complete summary of the ideas from Bill Davidson's book "Breakthrough" shows how the most successful companies get to the top and stay there by consistently challenging themselves to achieve goals that may seem unreasonable or even outrageous. In his book, Bill Davidson explains...
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The must-read summary of Bill Price and David Jaffe's book: "The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs".This complete summary of the ideas from Bill Price and David Jaffe's book "The Best Service Is No Service" shows that customers don't want a "relationship" with a company - they...
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The must-read summary of Bill Stinnett's book: "Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy".This complete summary of the ideas from Bill Stinnett's book "Think Like Your Customer" shows that in order to sell more of your products and services, you need to step into your customers' shoes and learn...
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The must-read summary of Brian Becker, Mark Huselid and Dave Ulrich's book: "The HR Scorecard: Linking People, Strategy and Performance".This complete summary of the ideas from Brian Becker, Mark Huselid and Dave Ulrich's book "The HR Scorecard" introduces a measurement system that showcases how HR impacts business performance. The “HR Scorecard” matches business strategy against HR deliverables and objectives to...
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The must-read summary of Brian Tracy's book: "Full Engagement! Inspire, Motivate, and Bring Out the Best in Your People".This complete summary of the ideas from Brian Tracy's book "Full Engagement!" shows that managers today expect to generate high return on equity but also to maximise the returns on the human capital invested in business. This summary highlights that to bring...
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The must-read summary of Bruce Greenwald and Judd Kahn's book: "Competition Demystified: A Radically Simplified Approach to Business Strategy".This complete summary of the ideas from Bruce Greenwald and Judd Kahn's book "Competition Demystified" shows that, despite what the experts and consultants say, business strategy is not the be-all and end-all of effective business planning. Nor is strategic planning the only...
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The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a...
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The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the...
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The must-read summary of Carmine Gallo's book: "The Presentation Secrets of Steve Jobs".This complete summary of the ideas from Carmine Gallo's book "The Presentation Secrets of Steve Jobs" exposes the technique behind Steve Jobs' memorable presentations. This useful summary demonstrates that flair and charisma are a bonus, not a necessity, and that systematic preparation can boost your presentation skills. Providing...
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The must-read summary of Carter Pate and Harlan Platt's book: "The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without".This complete summary of the ideas from Carter Pate and Harlan Platt's book "The Phoenix Effect" answers one of the biggest questions in the business environment: why do so many successful companies fail? In their book, the authors present their...
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The must-read summary of Charles J. Pellerin's book: "How NASA Builds Teams: Mission Critical Soft Skills for Scientists, Engineers, and Project Teams". This complete summary of the ideas from Charles J. Pellerin's book "How NASA Builds Teams" shows that team building must take account of the personalities and expertise of the individual members. Scientists and technical experts often respond to...
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The must-read summary of Chet Holmes' book: "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies". This complete summary of the ideas from Chet Holme's book "The Ultimate Sales Machine" shows that you only have to focus on twelve core competencies to turn your business into the "Ultimate Sales Machine". In fact, success comes from...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth".This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether...
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The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and...
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The must-read summary of Clayton Christensen and Michael Raynor's book: "The Innovator's Solution: Creating and Sustaining Successful Growth".This complete summary of the ideas from Clayton Christensen and Michael Raynor's book "The Innovator's Solution" shows how capital markets demand that all companies should grow by commercialising innovations. The companies who are successful in doing this are rewarded spectacularly, however only one...
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