A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future". This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors...
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The must-read summary of Alan Cooper's book: "The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity".This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved’’ products...
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The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his...
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The must-read summary of Amir Hartman and John Sifonis' book: "Net Ready: Strategies for Success in the E-conomy".This complete summary of the ideas from Amir Hartman and John Sifonis' book "Net Ready" asks an important question to all entrepreneurs: "Is your company ready for the Net?". In their book, the authors explain that before taking on any new business initiatives...
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The must-read summary of Annabelle Gawer and Michael Cusumano's book: "Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation".This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book "Platform Leadership" shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business...
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The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a...
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The must-read summary of Ashlee Vance's book: "Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future".This complete summary of the ideas from Ashlee Vance's book "Elon Musk" tells the story of Elon Musk's incredible yet rocky rise to fortune. While in 2015 he was worth $10 billion, he has not always been so successful and had to face...
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The must-read summary of Ben Mezrich's book: "The Accidental Billionaires: The Founding of Facebook" This complete summary of the ideas from Ben Mezrich's book "The Accidental Billionaires" recounts the story of the world's biggest social network and the world’s youngest billionaire, Mark Zuckerberg. Learn how a company that was created to connect people ultimately tore two best friends apart. In...
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The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation’s ability to adapt to changing circumstances rapidly. To achieve this, information needs...
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The must-read summary of Bill Gates' book: "The Road Ahead: How the Emerging Technologies of the Digital Age Will Transform Everyone's Lives".This complete summary of the ideas from Bill Gates' book "The Road Ahead" explains how the emerging technologies of the information highway have the ability to transform the life of every person on the planet. In his book, the...
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The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts...
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The must-read summary of Brooke Broadbent's book: "ABCs of e-Learning: Reaping the Benefits and Avoiding the Pitfalls". This complete summary of the ideas from Brooke Broadbent's book "ABCs of e-Learning" shows that with computers and the Internet being so widely accessible, the digital space is a perfect vehicle for cost-effective learning. Electronic learning, or e-Learning as it is known, has...
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The must-read summary of Bruce Greenwald and Judd Kahn's book: "Competition Demystified: A Radically Simplified Approach to Business Strategy".This complete summary of the ideas from Bruce Greenwald and Judd Kahn's book "Competition Demystified" shows that, despite what the experts and consultants say, business strategy is not the be-all and end-all of effective business planning. Nor is strategic planning the only...
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The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the...
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