The Power of Why: Breaking Out in a Competitive Marketplace

The Power of Why

Review and Analysis of Weylman's Book

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The Power of WhyReview and Analysis of Weylman's Book978251102434837EBookapplication/pdfBusinessNews PublishingThe must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business.Added-value of this summary:- Save time- Understand key concepts- Expand your selling skillsTo learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business.Added-value of this summary:- Save time- Understand key concepts- Expand your selling skillsTo learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.application/pdf1 business success, customer experience & satisfaction, differentiation, management & strategy, marketing & advertising, product management, sales & selling business success, customer experience & satisfaction, differentiation, management & strategy, marketing & advertising, product management, sales & sellingtextual
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The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a...
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The must-read summary of C. Richard Weylman’s book: “The Power of Why: Breaking Out in a Competitive Marketplace”.

This complete summary of the ideas from C. Richard Weylman’s book “The Power of Why” shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your selling skills

To learn more, read “The Power of Why” and discover the new approach to selling that is sure to boost your chances of success.

Product details

ISBN

9782511024348

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

37

File size

2.1 MB

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