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business success

  • The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
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  • The must-read summary of Richard Rumelt's book: "Good Strategy Bad Strategy: The Difference and Why It Matters".This complete summary of the ideas from "Good Strategy Bad Strategy" explains what strategy is and exposes the three elements of a good strategy: diagnosis, guiding policy, and coherent actions, thus effectively providing you with the tools necessary to identify, devise and implement a...
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  • The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon...
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  • The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road...
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  • The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity".This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists,...
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  • The must-read summary of Robert J. Serling's book: "Legend & Legacy: The Story of Boeing and Its People".This complete summary of the ideas from Robert J. Serling's book "Legend & Legacy" charts the fascinating journey of Boeing, highlighting successes, near-disasters, and strategic wins. In his book, the author explains how Boeing took risks at crucial times, such as into the...
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  • The must-read summary of Robert Kaplan and David Norton's book: "The Execution Premium: Linking Strategy to Operations for Competitive Advantage".This complete summary of the ideas from Robert Kaplan and David Norton's book "The Execution Premium" explains that the concept of an "execution premium" is the extraordinary value which gets created by an organisation when it clarifies its strategy and then...
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  • The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and...
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  • The must-read summary of Robert Price's book: "Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business”.This complete summary of the ideas from Robert Price's book "Roadmap to Entrepreneurial Success" shows that there are no shortcuts to success - gaining startup investment requires a sound, well-researched business plan. In his book, the author explains that this will be your...
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  • The must-read summary of Robert S. Kaplan and David P. Norton's book: "The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "The Strategy-Focused Organization" shows that highly productive organisations implement strategy exceptionally well. In their book, the authors explain that these organisations...
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  • The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective...
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  • The must-read summary of Robert Spector and Patrick McCarthy's book: "The Nordstrom Way: Inside America's #1 Customer Service Company".This complete summary of the ideas from Robert Spector and Patrick McCarthy's book "The Nordstrom Way" explains the philosophy of this company on doing whatever it takes to create a satisfied customer. In their book, the authors demonstrate how Nordstrom organizes and...
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  • The must-read summary of Robert Sutton and Huggy Rao's book: "Scaling Up Excellence: Getting to More Without Settling For Less".This complete summary of the ideas from Robert Sutton and Huggy Rao's book "Scaling Up Excellence" shows you how you can look at a part of your organisation that is working well and get all the other parts to follow. According...
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  • The must-read summary of Robert Sutton's book: "Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation".This summary of the ideas from Robert Sutton's book "Weird Ideas that Work" shows that almost all highly creative companies do weird things and refuse to do the same as everyone else. By doing this, creative companies consistently develop new ways...
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  • The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep...
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  • The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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