The must-read summary of Roger Connors and Tom Smith’s book: “Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results”. This complete summary of the ideas from Roger Conners and Tom Smith’s book “Change the Culture, Change the Game” explains that culture is at the heart of every organisation. According to the...
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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The must-read summary of Rusty Rueff and Hank Stringer's book: "Talent Force: A New Manifesto for the Human Side of Business".This complete summary of the ideas from Rusty Rueff and Hank Stringer's book "Talent Force" shows how few businesses make the effort to create a true talent force, rather than a workforce. In their book, the authors explain that the...
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The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are...
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The must-read summary of Sam Walton and Richard Huey's book: "Sam Walton: Made in America: The Story of America's Richest Man".This complete summary of the ideas from Sam Walton and Richard Huey's book "Sam Walton: Made in America" tells the story of Walton and how he rose to becoming so financially successful. In their book, the authors reveal the tale...
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The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it’s much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
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The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman,...
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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state...
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The must-read summary of Simon Sinek's book: "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t".This complete summary of the ideas from Simon Sinek's book "Leaders Eat Last" states that true leadership is all about putting the lower employees first. Real leaders take care of team members and focus on their well-being. According to Sinek, leaders can create...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively...
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The must-read summary of Susan Annunzio's book: "Contagious Success: Spreading High Performance Throughout Your Organization”.This complete summary of the ideas from Susan Annunzio's book "Contagious Success" shows that an in-depth study of 3,000 knowledge workers around the world was carried out to attempt to identify the management behaviors which accelerate profitable growth. Although 77% of these respondents claimed they belonged...
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The must-read summary of Sydney Finkelstein, Jo Whitehead and Andrew Campbell's book: "Think Again: Why Good Leaders Make Bad Decisions and How to Keep it from Happening to You".This complete summary of the ideas from Sydney Finkelstein, Jo Whitehead and Andrew Campbell's book "Think Again" shows that even smart and highly experienced leaders can sometimes make appallingly bad decisions which...
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