The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new...
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The must-read summary of Gary Neilson and Bruce Pasternack's book: "Results: Keep What's Good, Fix What's Wrong and Unlock Great Performance".This complete summary of the ideas from Gary Neilson and Bruce Pasternack's book "Results" shows that in just the same way as DNA forms the basic building blocks of all living organisms in nature, business organisations are similarly built as...
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The must-read summary of Geoffrey Moore's book: "Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet".This complete summary of the ideas from Geoffrey Moore's book "Living on the Fault Line" asks a fundamental question: "What should an established company which rose to prominence prior to the age of the Internet know and do about...
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The must-read summary of George Cloutier's book: "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru". This complete summary of the ideas from George Cloutier's book "Profits Aren't Everything, They're the Only Thing" shows that if your business is struggling to make money in the recession, it is due to the fact...
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The must-read summary of Gil Dorland and John Dorland's book: "Duty, Honor, Company: West Point Fundamentals for Business Success". This complete summary of the ideas from Gil Dorland and John Dorland's book "Duty, Honor, Company" shows how most people agree that business is war, with the primary goal of winning market share and making money. In their book, the authors...
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The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be...
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The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with...
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The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution....
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The must-read summary of H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book: "The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development".This complete summary of the ideas from H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book "The Perpetual Enterprise Machine" shows how the development of new products, new manufacturing processes and...
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The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence...
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The must-read summary of Harvey Mackay's book "Swim with the Sharks without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition'.This complete summary of the ideas from Harvey Mackay's book "Swim with the Sharks Without Being Eaten Alive" is based on a simple, but convincing, formula: Determination + Goal-Setting + Concentration = Success. In his book, the author acknowledges...
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The must-read summary of Inder Sidhu's book: "Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth".This complete summary of the ideas from Inder Sidhu's book "Doing Both" answers one of the biggest questions in business: should we focus on the present or the future? In his book, the author explains how many companies struggle to find a balance between this...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think...
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The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at...
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The must-read summary of James Andrew and Harold Sirkin's book: "Payback: Reaping the Rewards of Innovation".This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any and all of your investments in innovation?". In their book, the authors demonstrate that, rather than being a...
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