The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses...
Read more
-
-
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ...
Read more -
The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful Brands". This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar,...
Read more -
The must-read summary of Lee Iacocca and William Novak's book: "Iacocca: An Autobiography".This complete summary of the ideas from Lee Iacocca and William Novak's book "Iacocca" tells the story of Lee Iacocca and his career as a general manager for the world's biggest car companies. In their book, the authors reveal how Iacocca dealt with the massive challenges of the...
Read more -
The must-read summary of Lee Lefever's book: "The Art of Explanation: Making Your Ideas, Products and Services Easier to Understand".This complete summary of the ideas from Lee Lefever's book "The Art of Explanation" shows that the key to successfully selling products and services is ensuring that they are easy to understand for customers. This summary highlights the three-part process you...
Read more -
The must-read summary of Leslie Berlin's book: "The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley".This complete summary of the ideas from Leslie Berlin's book "The Man Behind the Microchip" tells the story of a giant of the high-tech industry: the multimillionaire, Bob Noyce. This co-founder of Fairchild Semiconductor and Intel co-invented the integrated circuit which...
Read more -
The must-read summary of Ling Zhijun's book: "The Lenovo Affair: The Growth of China's Computer Giant and its Takeover of IBM-PC".This complete summary of the ideas from Ling Zhijun's book "The Lenovo Affair" tells the story of the Chinese company Lenovo and how it became a global leader in the PC market. In this book, the author describes the complete...
Read more -
The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing". This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses – they provide customers the temporary use of the goods and services they need at the exact moment they...
Read more -
The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating...
Read more -
The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to...
Read more -
The must-read summary of Mark Eppler's book: "The Wright Way: 7 Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar".This complete summary of the ideas from Mark Eppler's book "The Wright Way" tells the story of the Wright brothers, who successfully built and flew an aeroplane in 1903, despite most people believing it was impossible. In his...
Read more -
The must-read summary of Martin Reeves, Knut Haanaes and Janmejaya Sinha's book: "Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach".This complete summary of the ideas from Martin Reeves, Knut Haanaes and Janmejaya Sinha's book "Your Strategy Needs a Strategy" explains that strategy is not a one-size-fits-all concept; it must be adapted based on your personal...
Read more -
The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you can’t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced...
Read more -
The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book...
Read more -
The must-read summary of Michael Belfiore's book: "Rocketeers: How a Visionary Band of Business Leaders, Engineers and Pilots Is Boldly Privatizing Space".This complete summary of the ideas from Michael Belfiore's book "Rocketeers" shows how entrepreneurs can successfully exploit scientific goals. In his book, the author demonstrates how the X-price has had far-reaching effects. Entrepreneurs can stimulate not only the economy,...
Read more -
The must-read summary of Michael Corbett's book: "The Outsourcing Revolution: Why It Makes Sense and How to Do It Right".This complete summary of the ideas from Michael Corbett's book "The Outsourcing Revolution" deals with a highly controversial topic. Outsourcing tends to get blamed whenever jobs move from one country to another. However, outsourcing is currently a $6 trillion global industry,...
Read more