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The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers

The Soul of the New Consumer

Review and Analysis of Windham and Orton's Book

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The Soul of the New ConsumerReview and Analysis of Windham and Orton's Book978251101686239EBookapplication/pdfBusinessNews PublishingThe must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy. The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy. application/pdf1 consumer behavior, customer relations, e-commerce, entrepreneurship, future of business, leadership & management, new economy, online selling, success consumer behavior, customer relations, e-commerce, entrepreneurship, future of business, leadership & management, new economy, online selling, successtextual
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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ...
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The must-read summary of Laurie Windham and Ken Orton’s book: “The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers”.

This complete summary of the ideas from Laurie Windham and Ken Orton’s book “The Soul of the New Consumer” asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?”. In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge

To learn more, read “The Soul of the New Consumer” and discover how you can deal with online selling and gain success in the new economy.

Product details

ISBN

9782511016862

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

39

File size

1.4 MB

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