The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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The must-read summary of Ron Pernick and Clint Wilder's book: "The Clean Tech Revolution: The Next Big Growth and Investment Opportunity".This complete summary of the ideas from Ron Pernick and Clint Wilder's book "The Clean Tech Revolution" shows that the concept of "clean tech" is not only the environmentally friendly option, it is the business-friendly option too, as government regulation...
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The...
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The must-read summary of Sam Walton and Richard Huey's book: "Sam Walton: Made in America: The Story of America's Richest Man".This complete summary of the ideas from Sam Walton and Richard Huey's book "Sam Walton: Made in America" tells the story of Walton and how he rose to becoming so financially successful. In their book, the authors reveal the tale...
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The must-read summary of Scott Fox’s book: “Internet Riches: The Simple Money-Making Secrets of Online Millionaires”. This complete summary of the ideas in Scott Fox’s book “Internet Riches” shows that at least 58% of all employees dream of starting their own business but hesitate because of ‘insufficient financial resources’. In his book, Scott Fox explains that an internet business can...
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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to...
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The must-read summary of Stan Davis and Bill Davidson's book: "2020 Vision: Transform Your Business Today to Succeed in Tomorrow's Economy".This complete summary of the ideas from Stan Davis and Bill Davidson's book "2020 Vision" shows that companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively...
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The must-read summary of Tetsuo Sakiya's book: "Honda Motor: the Men, the Management, the Machines".This complete summary of the ideas from Tetsuo Sakiya's book "Honda Motor" explains the business strategies and corporate culture behind Honda, and suggests why they are so successful. In his book, the author charts the development of Honda, from the beginning to the successful, multinational company...
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The must-read summary of Thomas Friedman's book: "Hot, Flat and Crowded: Why We Need a Green Revolution – and How It Can Renew America". This complete summary of the ideas from Thomas Friedman's book "Hot, Flat and Crowded" shows that we are at a nexus of global warming (hot), globalisation, which means an affluent middle class wants to enjoy success,...
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The must-read summary of Thomas J. Watson, Jr.'s book: "Father, Son & Co.: My Life at IBM and Beyond".This complete summary of the ideas from Thomas J. Watson, Jr.'s book "Father, Son & Co." tells the story of how Thomas Watson, Sr. and his son built one of the greatest business success stories of all time, which changed the face...
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