The must-read summary of Ian Ayres' book: "Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart".This complete summary of the ideas from Ian Ayres' book "Super Crunchers" shows that the number crunchers are starting to consistently outperform the experts. Those who rely on their intuition to make good decisions are now starting to get left behind by a...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of J. David Kuo's book: "Dot.Bomb: Inside an Internet Goliath - from Lunatic Optimism to Panic and Crash".This complete summary of the ideas from J. David Kuo's book "Dot.Bomb" shows how Craig Winn, a retail business founder, predicted how retail would one day be run by technology. To stay ahead of the curve, he founded ValueAmerica.com, which...
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The must-read summary of Jack Uldrich and Deb Newberry's book: "The Next Big Thing Is Really Small: Nanotechnology and the Future of Big Business".This complete summary of the ideas from Jack Uldrich and Deb Newberry's book "The Next Big Thing Is Really Small" explains that nanotechnology is the manipulation of matter at the atomic level to create better materials, devices...
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The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In...
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The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy".This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business leaders need to master six basic strategies. In his book, the author explores each of these strategies...
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The must-read summary of James Murphy's book: "Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World" This complete summary of the ideas from James Murphy's book "Flawless Execution" describes flawless execution as “a trainable, learnable repeatable process – bred in military aviation – that improves...
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The must-read summary of Jason Fried and David Hansson's book: "Remote: Office Not Required".This complete summary of the ideas from Jason Fried and David Hansson's book "Remote" shows that now is the right time for allowing more workers to do their work remotely, rather than keeping watch over them in a centralised office. Therefore, if you get your mindset right...
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The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using...
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The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just...
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The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In...
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The must-read summary of Jim Champy's book: "Deliver! How to Be Fast, Flawless and Frugal".This complete summary of the ideas from Jim Champy's book "Deliver!" explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
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The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
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The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently...
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