A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future". This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors...
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The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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The must-read summary of Amir Hartman and John Sifonis' book: "Net Ready: Strategies for Success in the E-conomy".This complete summary of the ideas from Amir Hartman and John Sifonis' book "Net Ready" asks an important question to all entrepreneurs: "Is your company ready for the Net?". In their book, the authors explain that before taking on any new business initiatives...
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The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation’s ability to adapt to changing circumstances rapidly. To achieve this, information needs...
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The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts...
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better...
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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right...
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The must-read summary of Daniel Nissanoff's book: "Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want".This complete summary of the ideas from Daniel Nissanoff's book "Futureshop" presents a ground-breaking observation on the way our society is changing its 'accumulation' mindset and becoming an 'auction culture'. According to the author,...
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The must-read summary of David Bunnell's book: "The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company".This complete summary of the ideas from David Bunnell's book "The eBay Phenomenon" analyses the winning business strategy of Pierre Omidyar and his partner Jeff Skoll and the reasons behind their success. In his book, the author has investigated the features of eBay...
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The must-read summary of David Lindahl and Jonathan Rozek's book: "The Six-Figure Second Income: How to Start and Grow a Successful Online Business without Quitting Your Day Job".This complete summary of the ideas from David Lindahl and Jonathan Rozek's book "The Six-Figure Second Income" shows how you can make a substantial income today by devoting your spare time to creating...
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The must-read summary of David Pottruck and Terry Pearce's book: "Clicks and Mortar: Passion-Driven Growth in an Internet-Driven World".This complete summary of the ideas from David Pottruck and Terry Pearce's book "Clicks and Mortar" shows how growing a business in the Internet age still requires people that are spirited and passionate about what they do. In their book, the authors...
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The must-read summary of Davie Bovet and Joseph Martha's book: "Value Nets: Breaking the Supply Chain to Unlock Hidden Profits".This complete summary of the ideas from Davie Bovet and Joseph Martha's book "Value Nets" shows how the concept of "value nets" bring supply chain management and performance into the digital business era. In their book, the authors explain how a...
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The must-read summary of Don Tapscott, Alex Lowy and David Ticoll's book: "Blueprint To The Digital Economy: Creating Wealth in the Era of E-Business". This complete summary of the ideas from Don Tapscott, Alex Lowy and David Ticoll's book "Blueprint To The Digital Economy" shows that the digital economy – computers teamed with communication networks – has the potential to...
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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times:...
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The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand".This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business....
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