The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to...
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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing...
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The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market". This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the perfect time to start building a great business that will rise to the...
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The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity....
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The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward,...
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The must-read summary of Martin Fridson's book: “How to Be a Billionaire: Proven Strategies from the Titans Of Wealth”.This complete summary of the ideas from Martin Fridson's book "How to Be a Billionaire" shows that all billionaires use the same methods and strategies to make their money. The author shares his knowledge on how billionaires begin with the same elements...
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The must-read summary of Michael Basch's book: "Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day".This summary of the ideas from Michael Basch's book "Customer Culture" shows how building a business that focuses exclusively on what the customer wants requires the right systems to be put in place so that the company consistently acts to...
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The must-read summary of Michael Corbett's book: "The Outsourcing Revolution: Why It Makes Sense and How to Do It Right".This complete summary of the ideas from Michael Corbett's book "The Outsourcing Revolution" deals with a highly controversial topic. Outsourcing tends to get blamed whenever jobs move from one country to another. However, outsourcing is currently a $6 trillion global industry,...
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The must-read summary of Michael Eisner and Tony Schwartz's book: "Michael Eisner: Work in Progress".This complete summary of the ideas from Michael Eisner and Tony Schwartz's book "Michael Eisner" tells the success story of the prominent CEO of The Walt Disney Company, Michael Eisner. Blending the personal and the professional, Eisner describes his setbacks and triumphs on the ever-changing marketplace...
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The must-read summary of Michael Gerber's book: "The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business".This complete summary of the ideas from Michael Gerber's book "The E-Myth Enterprise" shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences....
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The must-read summary of Michael Gerber's book: "The E-Myth Manager: Why Management Doesn't Work - And What to Do about It".This complete summary of the ideas from Michael Gerber's book "The E-Myth Manager" explains the concept of the entrepreneurial myth, which states that because someone knows how to do the technical work of a business, they also tend to assume...
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The must-read summary of Michael J. Gelb's book "How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day".This complete summary of the ideas from Michael J. Gelb's book "How to Think Like Leonardo Da Vinci" shows how many of the achievements of genuises such as Da Vinci were the result of practical, everyday measures and the right...
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The must-read summary of Michael Lord, Donald Debethizy and Jeffrey Wager's book: "Innovation that Fits: Moving Beyond the Fads to Choose the Right Innovation Strategy for Your Business". This complete summary of the ideas from Michael Lord, Donald Debethizy and Jeffrey Wager's book "Innovation that Fits" shows how innovation is not based on fad ideas and new trends. The basis...
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The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business".This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to...
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The must-read summary of Michael Masterson's book “Ready, Fire, Aim: Zero to $100 Million in No Time Flat”. This complete summary of the ideas from the book "Ready, Fire, Aim" explains the four stages of a business' lifecycle and exposes each stage's unique problems, challenges and opportunities. This useful summary provides you with the necessary knowledge to appreciate the stage...
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The must-read summary of Michael Raynor's book: "The Strategy Paradox: Why Committing to Success Leads to Failure (and What to Do About It).This complete summary of the ideas from Michael Raynor's book "The Strategy Paradox" shows that whenever you develop a strategy to achieve a specific objective, you are also automatically making some implicit assumptions about what the future market...
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