The must-read summary of Michael Silverstein's book: "Treasure Hunt: Inside the Mind of the New Consumer".This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal “treasure hunt” to...
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The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”. This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order...
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The must-read summary of Michael Treacy's book: "Double-Digit Growth: How Great Companies Achieve It - No Matter What".This complete summary of the ideas from Michael Treacy's book "Double-Digit Growth" shows how growth is like oxygen for businesses - it's essential. Growing companies thrive and attract all the best talent and resources whereas shrinking companies tend to wither and die. In...
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The must-read summary of Michel Robert's book: "Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors".This complete summary of the ideas from Michel Robert's book "Strategy Pure and Simple II" shows that all successful companies share one trait: they are able to think strategically and long term. Unsuccessful companies become bogged down in procedure and operational issues. In...
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The must-read summary of Mick Brown's book: "Richard Branson: The Inside Story".This complete summary of the ideas from Mick Brown's book "Richard Branson" tells the story of the dynamic British entrepreneur and adventurer, Richard Branson. In his book, the author examines Branson's childhood, upbringing, education and how he progressively built his extremely successful business empire starting from his own record...
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The must-read summary of Mike Nelson's book: "Clutter-Proof Your Business: How to De-Clutter Your Business and Why You Should Do It". The complete summary of the ideas from Mike Nelson's book "Clutter-Proof Your Business" shows that in order to overcome a cluttering habit, you can logically expect to take one of two approaches: try and restrict the inflow of “stuff”...
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The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of...
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The must-read summary of Mikel Harry and Richard Schroeder's book: "Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations".This complete summary of the ideas from Mikel Harry and Richard Schroeder's book "Six Sigma" presents the simple Six Sigma philosophy that can have powerful ramifications. Companies should focus on improving quality and aiming for perfection in the products it...
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The must-read summary of Miles Spencer and Cliff Ennico's book: "Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business".This complete summary of the ideas from Miles Spencer and Cliff Ennico's book "Money Hunt" shows that there has never been a better time to start your own business - as long as you go into it with your...
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The must-read summary of Noel Tichy and Nancy Cardwell's book: "The Cycle of Leadership: How Great Leaders Teach Their Companies to Win".This complete summary of the ideas from Noel Tichy and Nancy Cardwell's book "The Cycle of Leadership" shows how the central commercial challenge today is to not only satisfy customers, but delight them. In their book, the authors explain...
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The must-read summary of Norm Brodsky and Bo Burlingham's book: "The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up".This complete summary of the ideas from Norm Brodsky and Bo Burlingham's book "The Knack" shows how everyone wants to find a step-by-step formula or a specific set of rules that will guarantee success in business. However, no such thing...
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The must-read summary of O. Casey Corr's book: "Money from Thin Air: The Story of Craig McCaw, the Visionary, who Invented the Cell Phone Industry, and His Next Billion-Dollar Idea".This complete summary of the ideas from O. Casey Corr's book "Money from Thin Air" tells the lively story of an entrepreneur who changed the face of the cellular industry: Craig...
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The must-read summary of Pamela Harper's book: "Preventing Strategic Gridlock: Leading Over, Under & Around Organizational Jams to Achieve High Performance Results".This complete summary of the ideas from Pamela Harper's book "Preventing Strategic Gridlock" shows that despite the best intentions of an effective leader, it’s not uncommon for a promising business strategy or initiative to grind to a halt as...
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The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This...
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The must-read summary of Paul Leinwand and Cesare Mainardi's book: "The Essential Advantage: How to Win with a Capabilities Driven-Strategy".This complete summary of the ideas from Paul Leinwand and Cesare Mainardi's book "The Essential Advantage" shows how everyone in business tries to earn and then sustain an essential advantage – to be doing things their competitors can’t match. The companies...
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The must-read summary of Paul Nutt's book: "Why Decisions Fail: Avoiding the Traps and Blunders that Lead to Debacles".This complete summary of the ideas from Paul Nutt's book "Why Decisions Fail" shows that in order to make better decisions and avoid the debacles, you need to avoid the three blunders and seven traps that can lead to bad decisions. In...
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