The must-read summary of Jim McCann's book: "Stop and Sell the Roses: Lessons from Business and Life from the CEO of 1-800-FLOWERS".This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding...
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The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue...
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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
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The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the...
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The must-read summary of Joel Stern and John Shiely's book: "The EVA Challenge: Implementing Value-Added Change in an Organization".This complete summary of the ideas from Joel Stern and John Shiely's book "The EVA Challenge" shows how Economic Value Added is the best and most direct measure of whether a business is creating wealth when the cost of its capital has...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable...
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The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect".This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on...
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The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down".This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get people to buy-in to your brilliant ideas, suggestions and proposals?". In their book, the authors reveal...
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The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into...
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The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
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The must-read summary of Jonathan Tisch and Karl Weber's book: "The Power of We: Succeeding Through Partnerships".This complete summary of the ideas from Jonathan Tisch and Karl Weber's book "The Power of We" shows that the key to economic and corporate success in today’s complex business world is to build and maintain smart partnerships with individuals, community groups and other...
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The must-read summary of Jorge Vasconcellos E. Sa's book: "The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One".This complete summary of the ideas from Jorge Vasconcellos E. Sa's book "The Neglected Firm" shows that one of the central challenges of management is the need to strike the optimum balance between what a business...
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The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones". This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that...
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The must-read summary of Josh Linkner's book: "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity".This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and...
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The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful...
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The must-read summary of Kaihan Krippendorff's book: "Outthink the Competition: How a New Generation of Strategist Sees Options Other Ignore".This complete summary of the ideas from Kaihan Krippendorff's book "Outthink the Competition" shows that the best way to win in any game of strategy is to be so unconventional that you disorient your competition. The author explains that doing this...
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