The must-read summary of Andrew Sobel and Jerold Panas' book: "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships".This complete summary of ideas from Andrew Sobel and Jerold Panas' book "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships" recognises the importance of building personal and professional relationships to get ahead in the business world. It is easy to contact...
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The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best...
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The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and...
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The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring...
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The must-read summary of Clay Shirky's book: "Here Comes Everybody: The Power of Organizing Without Organizations". This complete summary of the ideas from "Here Comes Everybody" shows that groups of people are incredibly hard to organise. That’s why until now, only large corporations could generally afford to buy the tools and build the infrastructure required to sync the joint efforts...
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The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want".This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get...
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The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits".This complete summary of the ideas from Ed Fuller's book "You Can't Lead with Your Feet on the Desk" shows how the key to excelling in today's world or borderless commerce still lies in building relationships -...
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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in...
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The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to...
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The must-read summary of Gino Wickman and Mark Winter's book: "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business".This complete summary of the ideas from Gino Wickman and Mark Winter's book "Rocket Fuel" shows that the best way to grow a business is by linking a "Visionary" up with an "Integrator"....
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The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with...
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The must-read summary of Hank Whittemore's book: "CNN - The Inside Story: How a Band of Mavericks Changed the Face of Television News".This complete summary of the ideas from Hank Whittemore's book "CNN - The Inside Story" tells the story behind the creation of television station Cable News Network and its founder, Ted Turner. In his book, Hank Whittemore describes...
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The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence...
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The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business imperative. The collaborative...
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