The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring...
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Scientific Advertising: How to Develop a Superior Advertising Program
Scientific Advertising
Review and Analysis of Hopkins' Book
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Scientific AdvertisingReview and Analysis of Hopkins' Bookhttps://www.mustreadsummaries.com/summary/scientific-advertising/978251101821735EBookapplication/pdfBusinessNews PublishingThe must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.application/pdf1 attracting & retaining customers, consumer behavior, management & strategy, persuasion & communication, sales & selling attracting & retaining customers, consumer behavior, management & strategy, persuasion & communication, sales & sellingtextual
DOWNLOAD THIS SUMMARYThe must-read summary of Claude Hopkins’ book: “Scientific Advertising: How to Develop a Superior Advertising Program”.
This complete summary of the ideas from Claude Hopkins’ book “Scientific Advertising” presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.
Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge
To learn more, read “Scientific Advertising” and discover how you can take a methodical approach to advertising and always gain the best results.
Product details
| ISBN | 9782511018217 |
|---|---|
| Publisher | BusinessNews Publishing |
| Serie | BusinessBook Summaries |
| Format | |
| Pages | 35 |
| File size | 1.2 MB |
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