The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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The must-read summary of Andrew Sobel and Jerold Panas' book: "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships".This complete summary of ideas from Andrew Sobel and Jerold Panas' book "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships" recognises the importance of building personal and professional relationships to get ahead in the business world. It is easy to contact...
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The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits".This complete summary of the ideas from Ed Fuller's book "You Can't Lead with Your Feet on the Desk" shows how the key to excelling in today's world or borderless commerce still lies in building relationships -...
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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book "Guerrilla Marketing in 30 Days" shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire...
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The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
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The must-read summary of Judy Robinett's book: "How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits".This complete summary of the ideas from Judy Robinett's book "How to Be a Power Connector" demonstrates how you can become a power connector and connect the people in your network that wouldn’t otherwise meet. By being a...
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The must-read summary of Marcus Sieff's book: "Management the Marks & Spencer Way: Lead, Motivate and Succeed".This complete summary of the ideas from Marcus Sieff's book "Management the Marks & Spencer Way" shows that in business, in management and in life, a winning philosophy consists of 4 key factors: good relationships, commitment to quality and improvement, a spirit of co-operation...
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The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
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The must-read summary of Robert J. Ringer's book: “Winning Through Intimidation: How to Use Intimidation to Deal from a Position of Strength". This complete summary of the ideas from "Wining Through Intimidation" explains how intimidation is always present in business exchanges, with the people involved being either intimidated, which puts them in a weaker position, or being intimidating, putting them...
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The must-read summary of Stephen M.R. Covey and Greg Link's book: "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World".This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book "Smart Trust" shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so...
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