Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain...
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The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning...
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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The must-read summary of Andrew Sobel and Jerold Panas' book: "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships".This complete summary of ideas from Andrew Sobel and Jerold Panas' book "Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships" recognises the importance of building personal and professional relationships to get ahead in the business world. It is easy to contact...
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The must-read summary of Carmine Gallo's book: "The Presentation Secrets of Steve Jobs".This complete summary of the ideas from Carmine Gallo's book "The Presentation Secrets of Steve Jobs" exposes the technique behind Steve Jobs' memorable presentations. This useful summary demonstrates that flair and charisma are a bonus, not a necessity, and that systematic preparation can boost your presentation skills. Providing...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring...
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