The must-read summary of Bill Jensen's book: "The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More".This complete summary of the ideas from Bill Jensen's book "The Simplicity Survival Handbook" shows that to accomplish more, you should find tangible ways to do less of the stuff that doesn't matter and more of the stuff that does. In his...
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The must-read summary of Bill Price and David Jaffe's book: "The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs".This complete summary of the ideas from Bill Price and David Jaffe's book "The Best Service Is No Service" shows that customers don't want a "relationship" with a company - they...
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The must-read summary of Bill Stinnett's book: "Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy".This complete summary of the ideas from Bill Stinnett's book "Think Like Your Customer" shows that in order to sell more of your products and services, you need to step into your customers' shoes and learn...
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The must-read summary of Bo Burlingham's book: "Small Giants: Companies that Choose to Be Great Instead of Big".This complete summary of the ideas from Bo Burlingham's book "Small Giants" shows how many people believe that success must be measured by growth. However, the vast majority of businesses are privately owned and can stay the same size and still generate excellent...
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The must-read summary of Bob Prosen's book: "Kiss Theory Goodbye: Five Proven Ways to Get Extraordinary Results in Any Company".This complete summary of the ideas from Bob Prosen's book "Kiss Theory Goodbye" shows that there is never a shortage of good business plans that should work, however, almost no businesses live up to their potential. In his book, the author...
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The must-read summary of Bob Reiss' book: "Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk". This complete summary of the ideas from Bob Reiss' book "Low Risk, High Reward" shows that, contrary to popular belief, most entrepreneurs don't welcome risk. In fact, they use a number of techniques to ensure risk is minimised and prefer to...
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The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's...
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The must-read summary of Brian Becker, Mark Huselid and Dave Ulrich's book: "The HR Scorecard: Linking People, Strategy and Performance".This complete summary of the ideas from Brian Becker, Mark Huselid and Dave Ulrich's book "The HR Scorecard" introduces a measurement system that showcases how HR impacts business performance. The “HR Scorecard” matches business strategy against HR deliverables and objectives to...
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The must-read summary of Brian Becker, Mark Huselid and Richard Beatty's book: "The Differentiated Workforce: Transforming Talent into Strategic Impact".This complete summary of the ideas from Brian Becker, Mark Huselid and Richard Beatty's book "The Differentiated Workforce" shows that most organisations are busy trying to win the war for talent when instead they should be trying to win the war...
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The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and...
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The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts...
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The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing...
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The must-read summary of Brian Tracy's book: "Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success".This complete summary of the ideas from Brian Tracy's book "Create Your Own Future" shows that success in life and business is not the result of a random process or the subject of chance. Instead, success is highly predictable. This...
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The must-read summary of Brian Tracy's book: "Crunch Point: The 21 Secrets to Succeeding When it Matters Most". This complete summary of the ideas from Brian Tracy's book "Crunch Point" shows that, sooner or later, you’re going to hit a “crunch point” in your career - everyone does eventually. In fact, on average a personal or professional crisis will probably...
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The must-read summary of Brian Tracy's book: "Full Engagement! Inspire, Motivate, and Bring Out the Best in Your People".This complete summary of the ideas from Brian Tracy's book "Full Engagement!" shows that managers today expect to generate high return on equity but also to maximise the returns on the human capital invested in business. This summary highlights that to bring...
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The must-read summary of Brian Tracy's book: "The 100 Absolutely Unbreakable Laws of Business Success".This complete summary of the ideas from Brian Tracy's book "The 100 Absolutely Unbreakable Laws of Business Success" shows that success, in business or in life, is entirely predictable and is always the direct result of compliance with the proven laws and principles which govern it....
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