The must-read summary of Barbara and Elizabeth Pagano's book: "The Transparency Edge: How Credibility Can Make or Break You in Business".This complete summary of the ideas from Barbara and Elizabeth Pagano's book "The Transparency Edge" shows that, in the wake of numerous high-profile business and accounting disasters, transparency delivers clear and compelling business benefits. In their book, the authors highlight...
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The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best...
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The must-read summary of Barry Nalebuff and Ian Ayres' book: "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small".This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be...
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The must-read summary of Ben Mezrich's book: "The Accidental Billionaires: The Founding of Facebook" This complete summary of the ideas from Ben Mezrich's book "The Accidental Billionaires" recounts the story of the world's biggest social network and the world’s youngest billionaire, Mark Zuckerberg. Learn how a company that was created to connect people ultimately tore two best friends apart. In...
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The must-read summary of Benjamin Graham's book: "The Intelligent Investor: The Classic Text on Value Investing"This complete summary of the ideas from Benjamin Graham's book "The Intelligent Investor" outlines the behavior of the intelligent investor and the right attitude to adopt when one considers investing. Moreover, this summary gives you the six principles at the core of intelligent investing, thus...
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The must-read summary of Benjamin Levy's book: "Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets". This complete summary of the ideas from Benjamin Levy's book "Remember Every Name Every Time" shows how being able to remember the names of people you meet is an invaluable business and career-building tool. The author shares two different methods that...
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The must-read summary of Bernard Roth’s book: "The Achievement Habit: Stop Wishing, Start Doing and Take Command of Your Life". This complete summary of the ideas from Bernard Roth’s book "The Achievement Habit" shows that it is in fact possible to make achievement a habit in both your personal and professional life. To do this, you must apply the "design...
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The must-read summary of Bernd Schmitt and Laura Brown's book: "Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity".This complete summary of the ideas from Bernd Schmitt and Laura Brown's book "Build Your Own Garage" explains how in business, garages are considered to be the places where good ideas can be grown into new businesses. In...
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The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to...
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The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business...
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The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About".This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will...
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The must-read summary of Bill Aulet's book: "Disciplined Entrepreneurship: 24 Steps to a Successful Startup".This complete summary of the ideas from Bill Aulet's book "Disciplined Entrepreneurship" explains that great entrepreneurs aren't born with a special set of skills, they just make excellent products. This is a skill that can be taught and the author shows you exactly how you can...
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The must-read summary of Bill Davidson's book: Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them".This complete summary of the ideas from Bill Davidson's book "Breakthrough" shows how the most successful companies get to the top and stay there by consistently challenging themselves to achieve goals that may seem unreasonable or even outrageous. In his book, Bill Davidson explains...
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The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation’s ability to adapt to changing circumstances rapidly. To achieve this, information needs...
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The must-read summary of Bill Gates' book: "The Road Ahead: How the Emerging Technologies of the Digital Age Will Transform Everyone's Lives".This complete summary of the ideas from Bill Gates' book "The Road Ahead" explains how the emerging technologies of the information highway have the ability to transform the life of every person on the planet. In his book, the...
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The must-read summary of Bill Jensen's book: "Disrupt! Think Epic. Be Epic.: 25 Successful Habits for an Extremely Disruptive World".This complete summary of the ideas from Bill Jensen's book "Disrupt! Think Epic. Be Epic." shows that to excel today, you need to focus on developing the right set of personal habits. In his book, the author highlights the 25 habits...
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