The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide...
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has...
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The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military...
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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The must-read summary of Alan Cooper's book: "The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity".This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved’’ products...
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The must-read summary of Alan Lakein's book “How to Get Control of Your Time and Your Life: How to Achieve More Than You Ever Thought Possible”This complete summary of the ideas from Alan Lakein's book “How to Get Control of Your Time and Your Life” highlights that to waste your time is to waste your life, but conversely to master...
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The must-read summary of Alan Robinson and Dean Schroeder's book: "The Idea-Driven Organization".This complete summary of the ideas from Alan Robinson and Dean Schroeder's book "The Idea-Driven Organization" details how the best ideas to improve a business often come from the front-line. According to Robinson and Schroeder, you should listen to these ideas and apply them. This is exactly what...
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The must-read summary of Albert J. Dunlap's book: "Mean Business: How I Save Bad Companies and Make Good Companies Great".This complete summary of the ideas from Albert J. Dunlap's book "Mean Business" shows that the essence of business is competitiveness. Success in business is not built on a foundation of being good enough to survive. Instead, long-term success is based...
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The must-read summary of Albert Poissant's book: "How to Think Like a Millionaire: Ten of the World’s Most Successful People Reveal Secrets of Their Success"This complete summary of the ideas from Albert Poissant's book "How to Think Like a Millionaire" shows that successful businesspeople are successful not because of the industry they are in, but because they share four key...
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The must-read summary of Alex Hiam's book: "Making Horses Drink: How to Lead and Succeed in Business".This complete summary of the ideas from Alex Hiam's book "Making Horses Drink" shows that, in a commercial setting, your employees are your horsepower - the people with the potential to take the company to great results. In this book, the author explains that...
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The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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The must-read summary of Alexander Green's book: "The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get On With Your Life".This complete summary of the ideas from Alexander Green's book "The Gone Fishin' Portfolio" shows that the best long-term investment approach is to manage your money yourself and set up your investments using the "Gone Fishin' Portfolio" as your central strategy....
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The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his...
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The must-read summary of Alice Schroeder's book: "The Snowball: Warren Buffett and the Business of Life". This complete summary of the ideas from Alice Schroeder's book "The Snowball" recounts the fascinating success story and biography of one of most respected men in the world, Warren Buffett. In fact, this American icon has never told his full life story, but he...
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The must-read summary of Alistair Croll and Benjamin Yoskovitz’s book: “Lean Analytics: Using Data to Build a Startup Faster”. This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz’s book “Lean Analytics” shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions...
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The must-read summary of Amey Stone and Mike Brewster's book: "King of Capital: Sandy Weill and the Making of Citigroup".This complete summary of the ideas from Amey Stone and Mike Brewster's book "King of Capital" investigates the career of Sandy Weill, entrepreneur and CEO of Citigroup. In their book, the authors reveal the secrets behind his success: his interest in...
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