The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's...
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Leap: A Revolution in Creative Business Strategy
Leap
Review and Analysis of Schmetterer's Book
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LeapReview and Analysis of Schmetterer's Bookhttps://www.mustreadsummaries.com/summary/leap/978251101790637EBookapplication/pdfBusinessNews PublishingThe must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.application/pdf1 attracting & keeping customers, business success & strategy, creativity & innovation, management, marketing & advertising attracting & keeping customers, business success & strategy, creativity & innovation, management, marketing & advertisingtextual
DOWNLOAD THIS SUMMARYThe must-read summary of Bob Schmetterer’s book: “Leap: A Revolution in Creative Business Strategy”.
This complete summary of the ideas from Bob Schmetterer’s book “Leap” explains the author’s compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company’s strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author’s strategy and how you can implement it.
Added-value of this summary:
– Save time
– Understand key concepts
– Expand your business knowledge
To learn more, read “Leap” and discover the key to coming up with business ideas that define your brand and speak for themselves.
Product details
| ISBN | 9782511017906 |
|---|---|
| Publisher | BusinessNews Publishing |
| Serie | BusinessBook Summaries |
| Format | |
| Pages | 37 |
| File size | 1.4 MB |
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