The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The...
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The must-read summary of Rusty Rueff and Hank Stringer's book: "Talent Force: A New Manifesto for the Human Side of Business".This complete summary of the ideas from Rusty Rueff and Hank Stringer's book "Talent Force" shows how few businesses make the effort to create a true talent force, rather than a workforce. In their book, the authors explain that the...
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The must-read summary of Ryan Allis' book: "Zero to One Million: How I Built a Company to $1 Million in Sales...And How You Can, Too".This complete summary of the ideas from Ryan Allis' book "Zero to One Million" shows that taking a company from an idea to $1 million in revenue is no small feat, but it can be done....
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The must-read summary of Ryan Babineaux and John Krumboltz's book: "Fail Fast, Fail Often: How Losing Can Help You Win".This complete summary of the ideas from Ryan Babineaux and John Krumboltz's book: "Fail Fast, Fail Often" explains how acting instead of overthinking will bring you more success and joy. Successful people are not afraid of making mistakes and failing; they...
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The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are...
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The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name,...
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The must-read summary of Sam Walton and Richard Huey's book: "Sam Walton: Made in America: The Story of America's Richest Man".This complete summary of the ideas from Sam Walton and Richard Huey's book "Sam Walton: Made in America" tells the story of Walton and how he rose to becoming so financially successful. In their book, the authors reveal the tale...
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The must-read summary of Sarah Edwards and Paul Edwards' book: "Making It on Your Own: Surviving and Thriving on the Ups and Downs of Being Your Own Boss".This complete summary of the ideas from Sarah Edwards and Paul Edwards' book "Making It on Your Own" shows that working for yourself can be profitable, enjoyable, flexible and secure. However, most people...
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The must-read summary of Sarah McGinty's book: "Power Talk: Using Language to Build Authority and Influence".This complete summary of the ideas from Sarah McGinty's book "Power Talk" shows that in business, you are what you say, as spoken language is the most influential type of business communication. Thus, being a good communicator means understanding how a situation dictates what style...
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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it’s much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on...
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The must-read summary of Scott Fox’s book: “Internet Riches: The Simple Money-Making Secrets of Online Millionaires”. This complete summary of the ideas in Scott Fox’s book “Internet Riches” shows that at least 58% of all employees dream of starting their own business but hesitate because of ‘insufficient financial resources’. In his book, Scott Fox explains that an internet business can...
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The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
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The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman,...
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