A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
A New Brand World
Review and Analysis of Bedbury's Book
$4.99
Read more
The must-read summary of Scott Bedbury’s book: “A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century”.
This complete summary of the ideas from Scott Bedbury’s book ” A New Brand World” shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
– Save time
– Understand key concepts
– Increase your business knowledge
To learn more, read “A New Brand World” and find out how to create a solid 21st century brand based on values.
Product details
ISBN | 9782806222534 |
---|---|
Publisher | BusinessNews Publishing |
Serie | BusinessBook Summaries |
Format | |
Pages | 39 |
File size | 1.3 MB |
You must be logged in to post a review.
Reviews
There are no reviews yet.