The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?".This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today...
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to...
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The must-read summary of Shane Snow's book: "Smartcuts: How Hackers, Innovators, and Icons Accelerate Success".This complete summary of the ideas from Shane Snow's book "Smartcuts" states how nowadays it takes less and less time to make money. People aren’t doing this by taking shortcuts, but ‘smartcuts’. These ‘smartcuts’ break conventions and find better ways to get more done. According to...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state...
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The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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The must-read summary of Simon Sinek's book: "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t".This complete summary of the ideas from Simon Sinek's book "Leaders Eat Last" states that true leadership is all about putting the lower employees first. Real leaders take care of team members and focus on their well-being. According to Sinek, leaders can create...
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The must-read summary of Stan Davis and Bill Davidson's book: "2020 Vision: Transform Your Business Today to Succeed in Tomorrow's Economy".This complete summary of the ideas from Stan Davis and Bill Davidson's book "2020 Vision" shows that companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to...
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The must-read summary of Stanley Rich and David Gumpert's book: "Business Plans that Win $$$: Lessons from the MIT Enterprise Forum".This complete summary of the ideas from Stanley Rich and David Gumpert's book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the...
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The must-read summary of Stephanie Culp's book: "Conquering the Paper Pile-Up: How to Sort, Organize, File and Store Every Piece of Paper in Your Home or Office".This complete summary of the ideas from Stephanie Culp’s book “Conquering the Paper Pile-Up” shows how nowadays, everyone is finding themselves buried under a never-ending pile of paperwork which is slowly taking over their...
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The must-read summary of Stephen Covey's book: "The 8th Habit: From Effectiveness to Greatness".This complete summary of the ideas from Stephen Covey's book "The 8th Habit" presents the updated version of the author's previous book "The 7 Habits of Highly Effective People". In his new book, Covey explains that the eighth habit is not an add-on, but rather something that...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively...
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The must-read summary of Stephen Leeb and Donna Leeb's book: "Defying the Market: Profiting in the Turbulent Post-Technology Market Boom".This complete summary of the ideas from Stephen Leeb and Donna Leeb's book "Defying the Market" shows how technology is experiencing a slowing down of pace and progress. In their book, the authors explain how this slowdown, combined with other factors,...
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The must-read summary of Stephen M. Covey's book "The Speed of Trust: The One Thing That Changes Everything".This complete summary of the ideas from Stephen M. Covey's book "The Speed of Trust" shows that trust is a hard-nosed business asset which can deliver quantifiable economic value. This helpful outline will help you to manage this asset, by giving you ways...
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