The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman,...
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The End of Marketing as We Know It
The End of Marketing as We Know It
Review and Analysis of Zyman's Book
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The End of Marketing as We Know ItReview and Analysis of Zyman's Bookhttps://www.mustreadsummaries.com/summary/the-end-of-marketing-as-we-know-it/978251101837836EBookapplication/pdfBusinessNews PublishingThe must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "The End of Marketing as We Know It" and learn the secrets behind the art of marketing from Coca Cola's marketing man.The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "The End of Marketing as We Know It" and learn the secrets behind the art of marketing from Coca Cola's marketing man.application/pdf1 advertising & promotion, business success, coca-cola, competition, customer management, message transmission, sales & selling, Sergio Zyman, successful marketing strategies advertising & promotion, business success, coca-cola, competition, customer management, message transmission, sales & selling, Sergio Zyman, successful marketing strategiestextual
DOWNLOAD THIS SUMMARYThe must-read summary of Sergio Zyman’s book: “The End of Marketing as We Know It”.
This complete summary of the ideas from Sergio Zyman’s book “The End of Marketing as We Know It” reveals the author’s central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today’s consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer’s world and focus on your central message.
Added-value of this summary:
– Save time
– Understand key concepts
– Expand your business knowledge
To learn more, read “The End of Marketing as We Know It” and learn the secrets behind the art of marketing from Coca Cola’s marketing man.
Product details
| ISBN | 9782511018378 |
|---|---|
| Publisher | BusinessNews Publishing |
| Serie | BusinessBook Summaries |
| Format | |
| Pages | 36 |
| File size | 1.4 MB |
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