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The Deviant's Advantage: How Fringe Ideas Create Mass Markets

The Deviant’s Advantage

Review and Analysis of Mathews and Wacker's Book

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The Deviant’s AdvantageReview and Analysis of Mathews and Wacker's Book978251102164440EBookapplication/pdfBusinessNews PublishingThe must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.application/pdf1 business success, forecasting & predicting, innovation & ideas, marketing strategies, organizational structure, Ryan Mathews, strategic planning, Watts Wacker business success, forecasting & predicting, innovation & ideas, marketing strategies, organizational structure, Ryan Mathews, strategic planning, Watts Wackertextual
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The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are...
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The must-read summary of Ryan Matthews and Watts Wacker’s book: “The Deviant’s Advantage: How Fringe Ideas Create Mass Markets”.

This complete summary of the ideas from Ryan Matthews and Watts Wacker’s book “The Deviant’s Advantage” shows how today’s most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your business knowledge

To learn more, read “The Deviant’s Advantage” and discover why you should deviate from current trends and find the next big thing before everyone else.

Product details

ISBN

9782511021644

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

40

File size

1.6 MB

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