The must-read summary of John Naisbitt and Patricia Aburdene's book: "Re-Inventing the Corporation: Transforming Your Job and Your Company for the New Information Society".This complete summary of the ideas from John Naisbitt and Patricia Aburdene's book "Re-Inventing the Corporation" shows that there is currently a window of opportunity open to re-invent the way business and society is structured. This opportunity...
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The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into...
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The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
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The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that...
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The must-read summary of Jonathan Tisch and Karl Weber's book: "The Power of We: Succeeding Through Partnerships".This complete summary of the ideas from Jonathan Tisch and Karl Weber's book "The Power of We" shows that the key to economic and corporate success in today’s complex business world is to build and maintain smart partnerships with individuals, community groups and other...
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The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones". This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that...
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The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be...
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The must-read summary of Judith Humphrey's book: "Speaking as a Leader: How to Lead Every Time You Speak".This complete summary of the ideas from Judith Humphrey's book "Speaking as a Leader" shows how you can think, act and speak like a leader in everything that you do. In her book, the author reveals four steps that you can follow to...
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The must-read summary of Judy Robinett's book: "How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits".This complete summary of the ideas from Judy Robinett's book "How to Be a Power Connector" demonstrates how you can become a power connector and connect the people in your network that wouldn’t otherwise meet. By being a...
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The must-read summary of Julie Bick's book: "All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed". This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world,...
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The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering “solutions” – loose bundles of products and services...
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The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "Customer Mania: It’s Never Too Late to Build a Customer-Focused Company".This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have...
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The must-read summary of Kendra Lee's book: "The Sales Magnet: How to Get More Customers Without Cold Calling".This complete summary of the ideas from Kendra Lee's book "The Sales Magnet" explains that in today’s market, cold calling is dead. Instead it is more efficient to attract the attention of prospects using personal, digital and collaborative attractive strategies, and once you...
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The must-read summary of Kevin Davis' book: "Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don’t Know". This complete summary of the ideas from Kevin Davis' book "Getting Into Your Customer's Head" explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They...
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The must-read summary of Kevin Kelly's book: "New Rules for the New Economy: 10 Radical Strategies for a Connected World".This complete summary of the ideas from Kevin Kelly's book "New Rules for the New Economy" shows how our world is now focused on connectivity. The new economy is all about communication becoming deeper, more cost effective and wider than ever...
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The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this...
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