The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact...
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The must-read summary of O. Casey Corr's book: "Money from Thin Air: The Story of Craig McCaw, the Visionary, who Invented the Cell Phone Industry, and His Next Billion-Dollar Idea".This complete summary of the ideas from O. Casey Corr's book "Money from Thin Air" tells the lively story of an entrepreneur who changed the face of the cellular industry: Craig...
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The must-read summary of Patricia B. Seybold's book: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond".This complete summary of the ideas from Patricia B. Seybold's book "Customers.com" shows how your existing customers are the key to developing and implementing a successful e-commerce strategy. In her book, Patricia B. Seybold explains how you can position yourself...
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The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This...
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The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway – customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and...
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The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a...
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The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions".This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a...
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The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author...
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The must-read summary of Peter Guber's book: "Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story".This complete summary of the ideas from Peter Guber's book "Tell to Win" shows how some people are "born storytellers", but this is a skill that anyone can develop. In his book, the author explains the four elements of a successful...
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The must-read summary of Peter Stark and Jane Flaherty's book: "The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation".This complete summary of the ideas from Peter Stark and Jane Flaherty's book "The Only Negotiating Guide You'll Ever Need" shows how every aspect of your life is affected by the result of a negotiation...
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The must-read summary of Peter Thompson and Anthony Delano's book: "Maxwell: A Portrait of Power".This complete summary of the ideas from Peter Thompson and Anthony Delano's book "Maxwell: A Portrait of Power" tells the story of Robert Maxwell, one of the most controversial publishing tycoons of our time. This biography includes entertaining anecdotes and the authors explore the many contradictions...
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The must-read summary of Phil Harkins' book: "Powerful Conversations: How High Impact Leaders Communicate".This complete summary of the ideas from Phil Harkins' book "Powerful Conversations" shows that any time two people engage in a conversation, there is the opportunity for each party to advance an agenda, learn something new or strengthen the relationship. In his book, the author explains that...
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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution...
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The must-read summary of Rafi Mohammed's book: "The Art of Pricing: How to Find the Hidden Profits to Grow Your Business".This complete summary of the ideas from Rafi Mohammed's book "The Art of Pricing" states that pricing is never "one-size-fits-all". If you think that way, you’re leaving money on the table in the form of hidden profits you can and...
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The must-read summary of Ram Charan's book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently".This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price,...
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The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition".This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author...
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