The must-read summary of Jeffrey Pfeffer and Robert Sutton's book: "The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action".This complete summary of the ideas from Jeffrey Pfeffer and Robert Sutton's book "The Knowing-Doing Gap" raises a crucial question: why do elements such as education, training and business research generate so little change in what managers and organisations do? According...
Read more
-
-
The must-read summary of Jerome Tuccille's book: "Rupert Murdoch: Australia's Richest Man".This complete summary of the ideas from Jerome Tuccille's book "Rupert Murdoch" tells the life story of one of the world's most successful businessmen. In his book, the author takes a look at Murdoch's life, giving fascinating biographical detail and analysing why and how he became so powerful. This...
Read more -
The must-read summary of Jill Konrath's book: "SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers".This complete summary of the ideas from Jill Konrath's book "SNAP Selling" shows that most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow...
Read more -
The must-read summary of Jim Camp’s book: “Start with No: The Negotiating Tools that the Pros Don’t Want You to Know”. This complete summary of the ideas from Jim Camp’s book “Start with No” shows how we all make negotiations every day of our lives and it’s important to develop strong negotiation skills. In his book, the author explains why...
Read more -
The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
Read more -
The must-read summary of Jim McCann's book: "Stop and Sell the Roses: Lessons from Business and Life from the CEO of 1-800-FLOWERS".This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding...
Read more -
The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue...
Read more -
The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
Read more -
The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
Read more -
The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
Read more -
The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently...
Read more -
The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business tool. Savvy businesses are now beginning to integrate Twitter into the campaigns to create...
Read more -
The must-read summary of John Baldoni’s book: “Great Communication Secrets of Great Leaders”. This complete summary of the ideas from John Baldoni’s book “Great Communication Secrets of Great Leaders” shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and...
Read more -
The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable...
Read more -
The must-read summary of John Hagel III, John Seely Brown and Lang Davison's book: "The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion".This complete summary of the ideas from John Hagel III, John Seely Brown and Lang Davison's book "The Power of Pull" shows that a profound change is underway in commerce and in...
Read more -
The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to...
Read more