The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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The must-read summary of Christine Harvey's book: "Secrets of the World's Top Sales Performers: Boost Your Performance with Winning Techniques". This complete summary of the ideas from Christine Harvey's book "Secrets of the World's Top Sales Performers" shows that sales is a unique profession: no other job provides an opportunity to use one's own personality to create financial success. In...
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The must-read summary of Christopher Witt's book: "Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas".This complete summary of the ideas from Christopher Witt's book "Real Leaders Don't Do PowerPoint" shows that when leaders speak, they're not generally trying to dazzle their audience with their mastery of presentation technology. In reality, leaders speak to make a difference,...
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The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring...
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The must-read summary of Clay Shirky's book: "Here Comes Everybody: The Power of Organizing Without Organizations". This complete summary of the ideas from "Here Comes Everybody" shows that groups of people are incredibly hard to organise. That’s why until now, only large corporations could generally afford to buy the tools and build the infrastructure required to sync the joint efforts...
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The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they...
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The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is...
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The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if...
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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right...
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The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer...
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The must-read summary of Dan Roam's book: "Show and Tell: How Everybody Can Make Extraordinary Presentations".This complete summary of the ideas in Dan Roam's book "Show and Tell" explains that while sharing your ideas is essential to achieve both personal and professional success, most people dread public speaking and try to avoid it. The author gives three simple rules to...
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The must-read summary of Daniel F. Spulber's book: "The Market Makers: How Leading Companies Create and Win Markets".This complete summary of the ideas from Daniel F. Spulber's book "The Market Makers" highlights an important question: "How do leading companies create markets for themselves?" In his book, the author explains that market makers create and manage consumer markets for goods and...
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The must-read summary of Daniel Nissanoff's book: "Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want".This complete summary of the ideas from Daniel Nissanoff's book "Futureshop" presents a ground-breaking observation on the way our society is changing its 'accumulation' mindset and becoming an 'auction culture'. According to the author,...
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The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can...
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The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)".This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago....
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