The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power".This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his...
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The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be...
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The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with...
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The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the...
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The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights...
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The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite...
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The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution....
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The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as...
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The must-read summary of H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book: "The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development".This complete summary of the ideas from H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book "The Perpetual Enterprise Machine" shows how the development of new products, new manufacturing processes and...
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The must-read summary of Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople: The Fastest Way to Take Your Self and Your Sales to the Next Level”.This complete summary of the ideas from Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople" highlights the importance of having a good morning...
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The must-read summary of Hank Whittemore's book: "CNN - The Inside Story: How a Band of Mavericks Changed the Face of Television News".This complete summary of the ideas from Hank Whittemore's book "CNN - The Inside Story" tells the story behind the creation of television station Cable News Network and its founder, Ted Turner. In his book, Hank Whittemore describes...
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The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence...
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The must-read summary of Harvey Mackay's book "Swim with the Sharks without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition'.This complete summary of the ideas from Harvey Mackay's book "Swim with the Sharks Without Being Eaten Alive" is based on a simple, but convincing, formula: Determination + Goal-Setting + Concentration = Success. In his book, the author acknowledges...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of Jack Daly's book: "Hyper Sales Growth: Street-Proven Systems and Processes. How to Grow Quickly and Profitably".This complete summary of the ideas from Jack Daly's book "Hyper Sales Growth” shows you how to maximise your sales. According to Daly, there are three factors that contribute to sales growth:1. Vision: Paint a picture of your company’s direction and...
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The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think...
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