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business & strategy

  • The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has...
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  • The must-read summary of Alan Lakein's book “How to Get Control of Your Time and Your Life: How to Achieve More Than You Ever Thought Possible”This complete summary of the ideas from Alan Lakein's book “How to Get Control of Your Time and Your Life” highlights that to waste your time is to waste your life, but conversely to master...
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  • The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and...
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  • The must-read summary of Brian Tracy's book: "Crunch Point: The 21 Secrets to Succeeding When it Matters Most". This complete summary of the ideas from Brian Tracy's book "Crunch Point" shows that, sooner or later, you’re going to hit a “crunch point” in your career - everyone does eventually. In fact, on average a personal or professional crisis will probably...
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  • The must-read summary of David Magee's book: "How Toyota Became #1: Leadership Lessons from the World’s Greatest Car Company" This complete summary of the ideas from David Magee's book "How Toyota Became #1" shows that the criteria and qualities leading to Toyota’s rise to the top had little to do with sales results or profit margins. This summary points out...
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  • The must-read summary of Evan Schwartz's book: "Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web".This complete summary of the ideas from Evan Schwartz's book "Webonomics" presents a strategy for delivering business principles and strategies for successful internet-based commerce. In his book, the author explains the nine principles of Webonomics which have been derived from the...
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  • The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion...
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  • The must-read summary of Gary Hamel’s book: “What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition and Unstoppable Innovation”. This complete summary of the ideas from Gary Hamel’s book “What Matters Now” reveals the importance of reinventing management methods in order to create organisations that are ready for the future. The author highlights the five...
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  • The must-read summary of Gary Klein's book: "Intuition at Work: Why Developing Your Gut Instincts Will Make You Better at What You Do".This complete summary of the ideas from Gary Klein's book "Intuition at Work" shows that about 90% of the critical decisions a person actually makes will generally be based more on their “gut feelings” about the right thing...
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  • The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up...
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  • The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights...
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  • The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite...
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  • The must-read summary of Harry M. Kraemer Jr.’s book: “From Values to Action: The Four Principles of Values-Based Leadership”. This complete summary of the ideas from Harry M. Kraemer Jr.’s book “From Values to Action” shows that leaders who base their strategies on values are more inspiring and motivational to others. The author reveals how you can influence others to...
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  • The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid...
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  • Winning

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    The must-read summary of Jack Welch and Suzy Welch's book: "Winning". This complete summary of the ideas from "Winning" discusses the question that is on everybody's mind in the world of business: What does it take to win? Providing you with a summary of Welch's business philosophy as well as with advice on how to look at your company and...
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  • The must-read summary of Jamie Nast's book: “Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More and Achieve Success in Business”. This complete summary of the ideas from Jamie Nast's book "Idea Mapping" highlights that the human brain is better at processing information when it is presented visually. Therefore by converting linear information that is received...
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