The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo

Review and Analysis of Shell and Moussa's Book

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The Art of WooReview and Analysis of Shell and Moussa's Book978251102157637EBookapplication/pdfBusinessNews PublishingThe must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.application/pdf1 business & strategy, customer relations & loyalty, entrepreneurship, marketing, persuasion skills, practical guide & techniques, reaching customers, sales & selling, skills & expertise, strategic management business & strategy, customer relations & loyalty, entrepreneurship, marketing, persuasion skills, practical guide & techniques, reaching customers, sales & selling, skills & expertise, strategic managementtextual
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The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion...
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The must-read summary of G. Richard Shell and Mario Moussa’s book: “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas”.

This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge

To learn more, read “The Art of Woo” and discover the key to selling to customers who come back again and again.

Product details

ISBN

9782511021576

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

37

File size

1.4 MB

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