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The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning

Review and Analysis of Trout and Rivkin's Book

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The New PositioningReview and Analysis of Trout and Rivkin's Book978251101671837EBookapplication/pdfBusinessNews PublishingThe must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.application/pdf1 business & strategy, competitive advantage, entrepreneurship, Jack Trout, market research, marketing techniques, Steve Rivkin business & strategy, competitive advantage, entrepreneurship, Jack Trout, market research, marketing techniques, Steve Rivkintextual
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The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid...
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The must-read summary of Jack Trout and Steve Rivkin’s book: “The New Positioning: The Latest on the World’s #1 Business Strategy”.

This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “The New Positioning” shows that “positioning” means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge

To learn more, read “The New Positioning” and discover the key to positioning your company and gaining an edge in the marketplace.

Product details

ISBN

9782511016718

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

37

File size

1.3 MB

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