The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book "Guerrilla Marketing in 30 Days" shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire...
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The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
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The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
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The must-read summary of Julie Bick's book: "All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed". This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world,...
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The must-read summary of Julie Morgenstern's book: "Time Management from the Inside Out: The Foolproof System for Taking Control of Your Schedule - and Your Life".This complete summary of the ideas from Julie Morgenstern's book "Time Management from the Inside Out" shows that a robust, high quality time management system is actually an ongoing feedback loop consisting of four steps:...
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The must-read summary of Kevin Davis' book: "Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don’t Know". This complete summary of the ideas from Kevin Davis' book "Getting Into Your Customer's Head" explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They...
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The must-read summary of Marcus Buckingham's book: "Go Put Your Strengths To Work: 6 Powerful Steps to Achieve Outstanding Performance". This complete summary of the ideas from "Go Put Your Strengths to Work" shows that numerous studies of effective organizations have shown great achievers focus on capitalising on their strengths rather than worrying about fixing their weaknesses. This summary highlights...
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The must-read summary of Mark H. McCormack's book: “What They Don't Teach You at Harvard Business School and Why They Can’t Make You Street Smart”.This complete summary of the ideas from Mark H. McCormack's book "What They don't Teach You at Harvard Business School" demonstrates that a business school can’t teach you how to be street smart. This summary highlights...
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The must-read summary of Nathan Furr and Jeff Dyer's book: "The Innovator’s Method: Bringing the Lean Start-up into Your Organization".This complete summary of the ideas from Nathan Furr and Jeff Dyer's book "The Innovator’s Method" tells you how successful innovators work and why. According to Furr and Dyer, it’s all about looking for a problem, developing prototypes and establishing a...
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The must-read summary of Peter Conti and David Finkel's book: "Buying Real Estate Without Cash or Credit: Start Investing and Making Money in Real Estate Today".This complete summary of the ideas from Peter Conti and David Finkel's book "Buying Real Estate Without Cash or Credit" shows that the real estate investment field is still wide open, and anyone who wants...
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The must-read summary of Robert Bloom's book: "The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments".This complete summary of the ideas from Robert Bloom's book "The New Experts" presents the four key customer contact moments: first contact, transaction, continued use of the product and advocacy (repeat customers). In his book, the author explains very specific ways...
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The must-read summary of Robert Fulmer and Jay Conger's book: "Growing Your Company's Leaders: How Great Organizations Use Succession Management to Sustain Competitive Advantage".This complete summary of the ideas from Robert Fulmer and Jay Conger's book "Growing Your Company's Leaders" shows that due to the fact it is now commonplace for executives to change from one organisation to another during...
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The must-read summary of Roger Connors and Tom Smith’s book: “Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results”. This complete summary of the ideas from Roger Conners and Tom Smith’s book “Change the Culture, Change the Game” explains that culture is at the heart of every organisation. According to the...
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The must-read summary of Sarah Edwards and Paul Edwards' book: "Making It on Your Own: Surviving and Thriving on the Ups and Downs of Being Your Own Boss".This complete summary of the ideas from Sarah Edwards and Paul Edwards' book "Making It on Your Own" shows that working for yourself can be profitable, enjoyable, flexible and secure. However, most people...
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The must-read summary of Susan Annunzio's book: "Contagious Success: Spreading High Performance Throughout Your Organization”.This complete summary of the ideas from Susan Annunzio's book "Contagious Success" shows that an in-depth study of 3,000 knowledge workers around the world was carried out to attempt to identify the management behaviors which accelerate profitable growth. Although 77% of these respondents claimed they belonged...
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The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking".This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is...
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