Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0

Review and Analysis of Kotler, Kartajaya and Setiawan's Book

$4.99

Marketing 3.0Review and Analysis of Kotler, Kartajaya and Setiawan's Book978251101798237EBookapplication/pdfBusinessNews PublishingThe must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.Added-value of this summary:- Save time- Understand key concepts- Expand your marketing knowledgeTo learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.Added-value of this summary:- Save time- Understand key concepts- Expand your marketing knowledgeTo learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.application/pdf1 advertising & promotion, customer relations & services, customer-centric, sales & selling advertising & promotion, customer relations & services, customer-centric, sales & sellingtextual
DOWNLOAD THIS SUMMARY
The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution...
Read more

The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan’s book: “Marketing 3.0: From Products to Customers to the Human Spirit”.

This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan’s book “Marketing 3.0” charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your marketing knowledge

To learn more, read “Marketing 3.0” and discover the key to choosing your marketing approach and communicating with your customers.

Product details

ISBN

9782511017982

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

37

File size

2 MB

Reviews

There are no reviews yet.

Be the first to review “Marketing 3.0”