The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name,...
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The must-read summary of Sam Walton and Richard Huey's book: "Sam Walton: Made in America: The Story of America's Richest Man".This complete summary of the ideas from Sam Walton and Richard Huey's book "Sam Walton: Made in America" tells the story of Walton and how he rose to becoming so financially successful. In their book, the authors reveal the tale...
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The must-read summary of Sarah Edwards and Paul Edwards' book: "Making It on Your Own: Surviving and Thriving on the Ups and Downs of Being Your Own Boss".This complete summary of the ideas from Sarah Edwards and Paul Edwards' book "Making It on Your Own" shows that working for yourself can be profitable, enjoyable, flexible and secure. However, most people...
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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it’s much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on...
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The must-read summary of Scott Fox’s book: “Internet Riches: The Simple Money-Making Secrets of Online Millionaires”. This complete summary of the ideas in Scott Fox’s book “Internet Riches” shows that at least 58% of all employees dream of starting their own business but hesitate because of ‘insufficient financial resources’. In his book, Scott Fox explains that an internet business can...
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The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state...
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The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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The must-read summary of Simon Sinek's book: "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t".This complete summary of the ideas from Simon Sinek's book "Leaders Eat Last" states that true leadership is all about putting the lower employees first. Real leaders take care of team members and focus on their well-being. According to Sinek, leaders can create...
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The must-read summary of Stan Davis and Bill Davidson's book: "2020 Vision: Transform Your Business Today to Succeed in Tomorrow's Economy".This complete summary of the ideas from Stan Davis and Bill Davidson's book "2020 Vision" shows that companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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The must-read summary of Stanley Rich and David Gumpert's book: "Business Plans that Win $$$: Lessons from the MIT Enterprise Forum".This complete summary of the ideas from Stanley Rich and David Gumpert's book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the...
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