The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
Read more
-
-
The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his...
Read more -
The must-read summary of Alice Schroeder's book: "The Snowball: Warren Buffett and the Business of Life". This complete summary of the ideas from Alice Schroeder's book "The Snowball" recounts the fascinating success story and biography of one of most respected men in the world, Warren Buffett. In fact, this American icon has never told his full life story, but he...
Read more -
The must-read summary of Alistair Croll and Benjamin Yoskovitz’s book: “Lean Analytics: Using Data to Build a Startup Faster”. This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz’s book “Lean Analytics” shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions...
Read more -
The must-read summary of Amey Stone and Mike Brewster's book: "King of Capital: Sandy Weill and the Making of Citigroup".This complete summary of the ideas from Amey Stone and Mike Brewster's book "King of Capital" investigates the career of Sandy Weill, entrepreneur and CEO of Citigroup. In their book, the authors reveal the secrets behind his success: his interest in...
Read more -
The must-read summary of Amir Hartman's book: "Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall".This complete summary of the ideas from Amir Hartman's book "Ruthless Execution" shows that every business, no matter how successful, eventually hits difficulties. When this happens, most businesses choose one of two strategies: trusting that hype will gloss over problems or savage...
Read more -
The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the...
Read more -
The must-read summary of Andrew S. Grove's book: “Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career”.This complete summary of the ideas from Andrew S. Grove's book "Only the Paranoid Survive" explains that sooner or later, every successful company will face a strategic inflection point - a point at which the fundamental rules...
Read more -
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book,...
Read more -
The must-read summary of Annabelle Gawer and Michael Cusumano's book: "Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation".This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book "Platform Leadership" shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business...
Read more -
The must-read summary of Anthony Robbins' book: "Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny".This complete summary of the ideas from Anthony Robbins' book "Awaken The Giant Within" shows that by making a few alterations to what you believe, you have the power to take your fate into your hands and...
Read more -
The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a...
Read more -
The must-read summary of Ashlee Vance's book: "Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future".This complete summary of the ideas from Ashlee Vance's book "Elon Musk" tells the story of Elon Musk's incredible yet rocky rise to fortune. While in 2015 he was worth $10 billion, he has not always been so successful and had to face...
Read more -
The must-read summary of Atul Gawante's book "The Checklist Manifesto: How to Get Things Right". This complete summary of the ideas from Atul Gawante's book "The Checklist Manifesto" shows that when solving problems, it’s easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. This summary highlights that every business sector can take some tips from...
Read more -
The must-read summary of Avinash Dixit and Barry Nalebuff's book: "The Art of Strategy: A Game Theorist's Guide to Success in Business and in Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "The Art of Strategy" shows how game theory can be relevant and applicable to contexts other than academia, as it aids strategic thinking....
Read more -
The must-read summary of Avinash Dixit and Barry Nalebuff's book: "Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "Thinking Strategically" shows that strategic business skills build on and strengthen the competitive advantage of basic business skills. In their book, the authors explain how strategic thinking...
Read more