The must-read summary of Michael Basch's book: "Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day".This summary of the ideas from Michael Basch's book "Customer Culture" shows how building a business that focuses exclusively on what the customer wants requires the right systems to be put in place so that the company consistently acts to...
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The must-read summary of Michael Corbett's book: "The Outsourcing Revolution: Why It Makes Sense and How to Do It Right".This complete summary of the ideas from Michael Corbett's book "The Outsourcing Revolution" deals with a highly controversial topic. Outsourcing tends to get blamed whenever jobs move from one country to another. However, outsourcing is currently a $6 trillion global industry,...
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The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy". This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act...
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The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business...
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The must-read summary of Michael Eisner and Tony Schwartz's book: "Michael Eisner: Work in Progress".This complete summary of the ideas from Michael Eisner and Tony Schwartz's book "Michael Eisner" tells the success story of the prominent CEO of The Walt Disney Company, Michael Eisner. Blending the personal and the professional, Eisner describes his setbacks and triumphs on the ever-changing marketplace...
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The must-read summary of Michael Gerber's book: "The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business".This complete summary of the ideas from Michael Gerber's book "The E-Myth Enterprise" shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences....
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The must-read summary of Michael Gerber's book: "The E-Myth Manager: Why Management Doesn't Work - And What to Do about It".This complete summary of the ideas from Michael Gerber's book "The E-Myth Manager" explains the concept of the entrepreneurial myth, which states that because someone knows how to do the technical work of a business, they also tend to assume...
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The must-read summary of Michael Hammer and James Champy’s book: “Reengineering the Corporation: A Manifesto for Business Revolution”. This complete summary of the ideas from Michael Hammer and James Champ’s book “Reengineering the Corporation” shows how it is important to forget about business traditions and invent a new, process-focused business organisation that leads to better performance. In their book, the...
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The must-read summary of Michael Lord, Donald Debethizy and Jeffrey Wager's book: "Innovation that Fits: Moving Beyond the Fads to Choose the Right Innovation Strategy for Your Business". This complete summary of the ideas from Michael Lord, Donald Debethizy and Jeffrey Wager's book "Innovation that Fits" shows how innovation is not based on fad ideas and new trends. The basis...
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The must-read summary of Michael Masterson's book “Ready, Fire, Aim: Zero to $100 Million in No Time Flat”. This complete summary of the ideas from the book "Ready, Fire, Aim" explains the four stages of a business' lifecycle and exposes each stage's unique problems, challenges and opportunities. This useful summary provides you with the necessary knowledge to appreciate the stage...
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The must-read summary of Michael Mauboussin's book: "Think Twice: Harnessing the Power of Counterintuition".This complete summary of the ideas from Michael Mauboussin's book "Think Twice" reveals the reasons why people sometimes make bad decisions. In his book, the author explains that this comes down to the mental software that is hardwired into the human brain. Most of us would rather...
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The must-read summary of Michael Port's book: "Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside". This complete summary of the ideas from Michael Port's book "Beyond Booked Solid" shows that you have to reach the stage where you are "booked solid" – where you’re getting as much work as you can handle by yourself. Once...
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The must-read summary of Michael Raynor's book: "The Strategy Paradox: Why Committing to Success Leads to Failure (and What to Do About It).This complete summary of the ideas from Michael Raynor's book "The Strategy Paradox" shows that whenever you develop a strategy to achieve a specific objective, you are also automatically making some implicit assumptions about what the future market...
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The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up”...
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The must-read summary of Michael Silverstein's book: "Treasure Hunt: Inside the Mind of the New Consumer".This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal “treasure hunt” to...
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The must-read summary of Michael Treacy's book: "Double-Digit Growth: How Great Companies Achieve It - No Matter What".This complete summary of the ideas from Michael Treacy's book "Double-Digit Growth" shows how growth is like oxygen for businesses - it's essential. Growing companies thrive and attract all the best talent and resources whereas shrinking companies tend to wither and die. In...
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