Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them

Trading Up

Review and Analysis of Silverstein and Fiske's Book

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Trading UpReview and Analysis of Silverstein and Fiske's Book978251102041837EBookapplication/pdfBusinessNews PublishingThe must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.application/pdf1 brands, consumer habits, corporate identity, future marketplace, marketing, Michael Silverstein, product development, professional finance, sales & selling brands, consumer habits, corporate identity, future marketplace, marketing, Michael Silverstein, product development, professional finance, sales & sellingtextual
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The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up”...
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The must-read summary of Michael Silverstein and Neil Fiske’s book: “Trading Up: Why Consumers Want New Luxury Goods – And How Companies Create Them”.

This complete summary of the ideas from Michael Silverstein and Neil Fiske’s book “Trading Up” shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge

To learn more, read “Trading Up” and discover the new-luxury products that will change the way you think about the marketplace.

Product details

ISBN

9782511020418

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

37

File size

1.4 MB

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