The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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The must-read summary of Alan Robinson and Dean Schroeder's book: "The Idea-Driven Organization".This complete summary of the ideas from Alan Robinson and Dean Schroeder's book "The Idea-Driven Organization" details how the best ideas to improve a business often come from the front-line. According to Robinson and Schroeder, you should listen to these ideas and apply them. This is exactly what...
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The must-read summary of Albert J. Dunlap's book: "Mean Business: How I Save Bad Companies and Make Good Companies Great".This complete summary of the ideas from Albert J. Dunlap's book "Mean Business" shows that the essence of business is competitiveness. Success in business is not built on a foundation of being good enough to survive. Instead, long-term success is based...
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The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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The must-read summary of Alistair Croll and Benjamin Yoskovitz’s book: “Lean Analytics: Using Data to Build a Startup Faster”. This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz’s book “Lean Analytics” shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions...
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The must-read summary of Amir Hartman's book: "Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall".This complete summary of the ideas from Amir Hartman's book "Ruthless Execution" shows that every business, no matter how successful, eventually hits difficulties. When this happens, most businesses choose one of two strategies: trusting that hype will gloss over problems or savage...
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The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the...
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The must-read summary of Andrew S. Grove's book: “Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career”.This complete summary of the ideas from Andrew S. Grove's book "Only the Paranoid Survive" explains that sooner or later, every successful company will face a strategic inflection point - a point at which the fundamental rules...
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The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book,...
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The must-read summary of Annabelle Gawer and Michael Cusumano's book: "Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation".This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book "Platform Leadership" shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business...
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The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a...
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The must-read summary of Atul Gawante's book "The Checklist Manifesto: How to Get Things Right". This complete summary of the ideas from Atul Gawante's book "The Checklist Manifesto" shows that when solving problems, it’s easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. This summary highlights that every business sector can take some tips from...
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The must-read summary of Avinash Dixit and Barry Nalebuff's book: "The Art of Strategy: A Game Theorist's Guide to Success in Business and in Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "The Art of Strategy" shows how game theory can be relevant and applicable to contexts other than academia, as it aids strategic thinking....
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The must-read summary of Avinash Dixit and Barry Nalebuff's book: "Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "Thinking Strategically" shows that strategic business skills build on and strengthen the competitive advantage of basic business skills. In their book, the authors explain how strategic thinking...
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The must-read summary of Barry Nalebuff and Ian Ayres' book: "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small".This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be...
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The must-read summary of Benjamin Graham's book: "The Intelligent Investor: The Classic Text on Value Investing"This complete summary of the ideas from Benjamin Graham's book "The Intelligent Investor" outlines the behavior of the intelligent investor and the right attitude to adopt when one considers investing. Moreover, this summary gives you the six principles at the core of intelligent investing, thus...
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