The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is...
Read more
-
-
The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer...
Read more -
The must-read summary of Dr. Frank Luntz's book: "Win: The Key Principles to Take Your Business from Ordinary to Extraordinary".This complete summary of the ideas from Dr. Frank Luntz's book "Win" shows the nine principles that make the difference between the people that excel and those that do fine. This summary explains that winners are never satisfied with their status...
Read more -
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy".This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone...
Read more -
The must-read summary of Faith Popcorn's book: "The Popcorn Report: The Future of Your Company, Your World, Your Life".This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue. Business success requires that you constantly evolve towards meeting the requirements of the future. In this book,...
Read more -
The must-read summary of Florence Stone's book: "The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success".This complete summary of the ideas from Florence Stone's book "The Oracle of Oracle" tells the fascinating story of Larry Ellison. He is an American business magnate and chief executive officer of Oracle Corporation, the...
Read more -
The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new...
Read more -
The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution....
Read more -
The must-read summary of H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book: "The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development".This complete summary of the ideas from H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book "The Perpetual Enterprise Machine" shows how the development of new products, new manufacturing processes and...
Read more -
The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that...
Read more -
The must-read summary of Jeff Sutherland's book: "Scrum: The Art of Doing Twice the Work in Half the Time".This complete summary of the ideas from Jeff Sutherland's book "Scrum" shows how the conventional way of doing product development is broken and introduces a new method - SCRUM. Rather than sticking to a top-down, prescriptive approach, the SCRUM method is adaptive...
Read more -
The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to...
Read more -
The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering “solutions” – loose bundles of products and services...
Read more -
The must-read summary of Keith Sawyer's book: "Group Genius: the Creative Power of Collaboration".This complete summary of the ideas from Keith Sawyer's book "Group Genius" shows how collaboration is the real secret to breakthrough creativity. In his book, Keith Sawyer reveals that new ideas actually emerge from the bottom-up, from the creative efforts of a large number of people, each...
Read more -
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up”...
Read more -
The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This...
Read more