The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a...
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The must-read summary of Pip Coburn's book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn".This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on...
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The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition".This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author...
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The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach....
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The must-read summary of Stan Davis and Bill Davidson's book: "2020 Vision: Transform Your Business Today to Succeed in Tomorrow's Economy".This complete summary of the ideas from Stan Davis and Bill Davidson's book "2020 Vision" shows that companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years...
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The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking".This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is...
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