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  • The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People...
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  • The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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  • The must-read summary of Bill Aulet's book: "Disciplined Entrepreneurship: 24 Steps to a Successful Startup".This complete summary of the ideas from Bill Aulet's book "Disciplined Entrepreneurship" explains that great entrepreneurs aren't born with a special set of skills, they just make excellent products. This is a skill that can be taught and the author shows you exactly how you can...
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  • The must-read summary of Carmine Gallo's book: "The Presentation Secrets of Steve Jobs".This complete summary of the ideas from Carmine Gallo's book "The Presentation Secrets of Steve Jobs" exposes the technique behind Steve Jobs' memorable presentations. This useful summary demonstrates that flair and charisma are a bonus, not a necessity, and that systematic preparation can boost your presentation skills. Providing...
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  • The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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  • The must-read summary of Christine Harvey's book: "Secrets of the World's Top Sales Performers: Boost Your Performance with Winning Techniques".This complete summary of the ideas from Christine Harvey's book "Secrets of the World's Top Sales Performers" shows that sales is a unique profession: no other job provides an opportunity to use one's own personality to create financial success. In this...
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  • The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is...
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  • The must-read summary of Daniel F. Spulber's book: "The Market Makers: How Leading Companies Create and Win Markets".This complete summary of the ideas from Daniel F. Spulber's book "The Market Makers" highlights an important question: "How do leading companies create markets for themselves?" In his book, the author explains that market makers create and manage consumer markets for goods and...
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  • The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can...
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  • The must-read summary of Doug Hall's book: "Jump Start Your Business Brain: Scientific Ideas and Advice that Will Immediately Double Your Business Success Rate".This complete summary of the ideas from Doug Hall's book "Jump Start Your Business Brain" shows that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the...
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  • The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy".This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone...
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  • The must-read summary of Elton B. Sherwin, Jr.'s book: "The Silicon Valley Way: Discover the Secret of America's Fastest Growing Companies".This complete summary of the ideas from Elton B. Sherwin, Jr.'s book "The Silicon Valley Way" describes how the experienced and successful Silicon Valley decision makers have developed a set of questions in order to evaluate the viability of new...
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  • The must-read summary of Evan Schwartz's book: "Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web".This complete summary of the ideas from Evan Schwartz's book "Webonomics" presents a strategy for delivering business principles and strategies for successful internet-based commerce. In his book, the author explains the nine principles of Webonomics which have been derived from the...
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  • The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion...
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  • The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new...
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  • The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to...
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