The must-read summary Michael Hammer's book: "The Agenda: What Every Business Must Do to Dominate the Decade".This complete summary of the ideas from Michael Hammer's book "The Agenda" shows that consumers are now in the driving seat of the economy, and every successful business will assimilate this fact and act accordingly. In his book, the author explores nine critical items...
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The must-read summary of A. G. Lafley and Ram Charan's book: "The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation".This complete summary of the ideas from A. G. Lafley and Ram Charan's book "The Game-Changer" shows how every good business owner understands that innovation is the driver to future success. However, not all manage to incorporate innovation...
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The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their...
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The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book,...
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The must-read summary of Bo Burlingham's book: "Small Giants: Companies that Choose to Be Great Instead of Big".This complete summary of the ideas from Bo Burlingham's book "Small Giants" shows how many people believe that success must be measured by growth. However, the vast majority of businesses are privately owned and can stay the same size and still generate excellent...
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The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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The must-read summary of Chris Ducker's book: "Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive and Build Your Dream Business".This complete summary of the ideas from Chris Ducker's book "Virtual Freedom" details how many new entrepreneurs believe they have to do everything themselves. This method is impossible for a long period of time....
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The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth".This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether...
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The must-read summary of Chuck Martin, Peg Dawson and Richard Guare's book: "Smarts: Are We Hardwired for Success?".This complete summary of the ideas from Chuck Martin, Peg Dawson and Richard Guare's book "Smarts" shows that there are 12 executive skills that help you get stuff done. Most people are strong in two or three areas and weak in others. Effective...
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The must-read summary of Daniel Burrus and John David Mann's book: "Flash Foresight: How to See the Invisible and Do the Impossible".This complete summary of the ideas from Daniel Burrus and John David Mann's book "Flash Foresight" explains how a flash foresight is a "blinding flash of the future obvious". It is the ability to intuitively grasp what will unfold...
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The must-read summary of David Lindahl and Jonathan Rozek's book: "The Six-Figure Second Income: How to Start and Grow a Successful Online Business without Quitting Your Day Job".This complete summary of the ideas from David Lindahl and Jonathan Rozek's book "The Six-Figure Second Income" shows how you can make a substantial income today by devoting your spare time to creating...
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The must-read summary of David Vise and Mark Malseed's book "The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time".This complete summary of the ideas from David Vise and Mark Malseed's book "The Google Story" tells the tale of the rise of one of the most remarkable internet stars of our time. In 1998, when Sergey...
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The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by...
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The must-read summary of Donald Mitchell and Carol Coles' book: "The Irresistible Growth Enterprise: Breakthrough Gains from Unstoppable Change".This complete summary of the ideas from Donald Mitchell and Carol Coles' book "The Irresistible Growth Enterprise" shows that irresistible forces arise from time to time that permanently alter the general business climate. The usual corporate reaction to the arrival of these...
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The must-read summary of Drew Field's book: "Direct Public Offerings: The New Method for Taking Your Company Public".This complete summary of the ideas from Drew Field's book "Direct Public Offerings" explains how DPOs have now become a viable way for companies to sell stock directly to the public, without the expenses required for traditional IPO processes. In his book, Drew...
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