Home » Summaries » Sales & Marketing » Marketing » Customer Relations » Return on Customer

Return on Customer: Creating Maximum Value from Your Scarcest Resource

Return on Customer

Review and Analysis of Peppers and Rogers' Book

$4.99

Return on CustomerReview and Analysis of Peppers and Rogers' Book978251101973339EBookapplication/pdfBusinessNews PublishingThe must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Return on Customer" and discover the new way to measure your business success and add value.The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Return on Customer" and discover the new way to measure your business success and add value.application/pdf1 attracting & keeping customers, customer relations, management & leadership, sales & selling attracting & keeping customers, customer relations, management & leadership, sales & sellingtextual
DOWNLOAD THIS SUMMARY
The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by...
Read more

The must-read summary of Don Peppers and Martha Rogers’ book: “Return on Customer: Creating Maximum Value from Your Scarcest Resource”.

This complete summary of the ideas from Don Peppers and Martha Rogers’ book “Return on Customer” presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your business knowledge

To learn more, read “Return on Customer” and discover the new way to measure your business success and add value.

Product details

ISBN

9782511019733

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

39

File size

1.5 MB

Reviews

There are no reviews yet.

Be the first to review “Return on Customer”