The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state...
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively...
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The must-read summary of Tetsuo Sakiya's book: "Honda Motor: the Men, the Management, the Machines".This complete summary of the ideas from Tetsuo Sakiya's book "Honda Motor" explains the business strategies and corporate culture behind Honda, and suggests why they are so successful. In his book, the author charts the development of Honda, from the beginning to the successful, multinational company...
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The must-read summary of William C. Taylor's book: "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself".This complete summary of the ideas from William C. Taylor's book "Practically Radical" shows that today's markets are distinguished by disruption, hyper-competition and constant ongoing change. With that in mind, there’s little point trying to be marginally better...
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