The must-read summary of Donald Moine and Ken Lloyd's book: "Ultimate Selling Power: How to Create and Enjoy a Multimillion Dollar Sales Career".This complete summary of the ideas from Donald Moine and Ken Lloyd's book "Ultimate Selling Power" asks a fundamental question: "What do the most successful salespeople do better than the rest?". In their book, the authors explain that...
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The must-read summary of Ed Fuller's book: "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits".This complete summary of the ideas from Ed Fuller's book "You Can't Lead with Your Feet on the Desk" shows how the key to excelling in today's world or borderless commerce still lies in building relationships -...
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The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the...
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The must-read summary of Frances Frei and Anne Morriss' book: "Uncommon Service: How to Win by Putting Customers at the Core of Your Business".This complete summary of the ideas from Frances Frei and Anne Morriss' book "Uncommon Service" shows that it’s not enough to demand that employees deliver a great service. In other words, it is indispensable to design a...
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The must-read summary of Frank Rumbauskas, Jr.'s book: "Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!". This complete summary of the ideas from Frank Rumbauskas, Jr.'s book "Selling Sucks" shows how there is no need to spend your business life selling clients products they’re not sure they want: it’s stressful, time-consuming and ultimately manipulative. In his...
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The must-read summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing".This complete summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In...
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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in...
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The must-read summary of Gary Millet and Blaine Millet's book: "Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping”.This complete summary of the ideas from Gary Millet and Blaine Millet's book "Creating and Delivering Totally Awesome Customer Experiences" shows that when customers are delighted, they become more loyal to your business and they will...
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The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power".This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his...
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The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be...
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The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the...
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The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of Jack Trout and Steve Rivkin’s book: “Differentiate or Die: Survival in Our Era of Killer Competition”. This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Differentiate or Die” shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and...
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The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”. This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and...
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The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is...
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