The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to...
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The must-read summary of Marcus Buckingham's book: "Go Put Your Strengths To Work: 6 Powerful Steps to Achieve Outstanding Performance". This complete summary of the ideas from "Go Put Your Strengths to Work" shows that numerous studies of effective organizations have shown great achievers focus on capitalising on their strengths rather than worrying about fixing their weaknesses. This summary highlights...
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The must-read summary of Marcus Buckingham's book: "The One Thing You Need to Know:...About Great Managing, Great Leading and Sustained Individual Success".This complete summary of the ideas from Marcus Buckingham's book "The One Thing You Need to Know" provides the key to being a great manager: never forget that everyone who reports to you is a unique individual. In his...
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The must-read summary of Marcus Sieff's book: "Management the Marks & Spencer Way: Lead, Motivate and Succeed".This complete summary of the ideas from Marcus Sieff's book "Management the Marks & Spencer Way" shows that in business, in management and in life, a winning philosophy consists of 4 key factors: good relationships, commitment to quality and improvement, a spirit of co-operation...
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The must-read summary of Mark Eppler's book: "The Wright Way: 7 Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar".This complete summary of the ideas from Mark Eppler's book "The Wright Way" tells the story of the Wright brothers, who successfully built and flew an aeroplane in 1903, despite most people believing it was impossible. In his...
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The must-read summary of Mark Gottfredson and Steve Schaubert's book: "The Breakthrough Imperative: How the Best Managers Get Outstanding Results".This complete summary of the ideas from Mark Gottfredson and Steve Schaubert's book "The Breakthrough Imperative" shows how every CEO today is under intense pressure from shareholders and outside analysts to generate performance breakthroughs. If visible progress towards a breakthrough isn’t...
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The must-read summary of Mark H. McCormack's book: "The 110% Solution: Achieving Superlative Performance in Business and Life".This complete summary of the ideas from Mark H. McCormack's book "The 110% Solution" shows how humans feel their best when they are doing their best and putting in 110% effort. In his book, the author explains that this theory applies to business:...
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The must-read summary of Mark H. McCormack's book: “What They Don't Teach You at Harvard Business School and Why They Can’t Make You Street Smart”.This complete summary of the ideas from Mark H. McCormack's book "What They don't Teach You at Harvard Business School" demonstrates that a business school can’t teach you how to be street smart. This summary highlights...
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The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff". This complete summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more...
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The must-read summary of Mark Huselid, Brian Becker and Richard Beatty's book: "The Workforce Scorecard: Managing Human Capital to Execute Strategy".This complete summary of the ideas from Mark Huselid, Brian Becker and Richard Beatty's book "The Workforce Scorecard" shows how corporate success today is fueled more and more by the performance of intangible assets. The most important of these intangibles...
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The must-read summary of Mark Murphy's book: "Hard Goals: The Secret of Getting from Where You Are to Where You Want To Be".This complete summary of the ideas from Mark Murphy's book "Hard Goals" asks a significant question: "Why is it that some people achieve so much while others seem to just spin their wheels and get nowhere?”. In his...
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The must-read summary of Mark Murphy's book: "Hundred Percenters: Challenge Your Employees to Give it Their All and They’ll Give You Even More". This complete summary of the ideas from Mark Murphy's book "Hundred Percenters" shows that in order to motivate your employees to be 100% workers, you need to be a 100% leader. In this summary you will find...
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The must-read summary of Mark Roberge's book: "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million".This complete summary of the ideas from "The Sales Acceleration Formula" shows that, contrary to popular belief, sales management needn't be an art form; it is possible to use a formula to create the strongest possible sales...
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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing...
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The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market". This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the perfect time to start building a great business that will rise to the...
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The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity....
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